Barrett-Jackson Scottsdale Is Auctioning The First Toyota Supra

and Toyota announced that the first production 2020 Toyota Supra, VIN 20201, to roll off the assembly line will be auctioned to benefit charity during the 48th Annual Scottsdale Auction, January 12-20, 2019, at WestWorld of Scottsdale.

The all-new Supra will make its first public appearance when its unveiled on Monday, January 14, 2019, during the 2019 North American International Auto Show in Detroit. One hundred percent of the hammer price from the sale of the Supra will raise funds and awareness for the American Heart Association and the Bob Woodruff Foundation.

Toyotas reintroduction of its iconic Supra has been 30 years in the making, said Craig Jackson, chairman and CEO of Barrett-Jackson. The enthusiast community has long anticipated the return of this incredible sports car. Its rebirth comes at a great time when the demand for import collector vehicles is on the rise. Naturally were honored to work with Toyota to sell the first production model, VIN 20201, to the highest bidder during our 2019 Scottsdale Auction. What makes this sale so special is that 100 percent of the hammer price will help in the fight against heart disease and stroke, as well as support our nations military veterans.

Following its unveil in Detroit, the Supra will be on display at the Barrett-Jackson Scottsdale Auction prior to crossing the block. The winning bidder will own the rights to the first production Supra, VIN 20201. A build unlike any other in the world, will be factory-finished with a matte gray exterior, red mirror caps and matte black wheels. Inside, the Supra will be just as unique, with a red interior and carbon fiber inserts noting its designation as the first global A90 Supra. Additional exclusive features will be announced prior to the auction.

We are excited to showcase the all-new 2020 Supra to the millions of enthusiasts around the world during Barrett-Jacksons Scottsdale Auction, said Bob Carter, executive vice president of sales, Toyota Motor North America. The chance to own the very first Supra off the production line with a one-off paint scheme is a once-in-a-lifetime opportunity, and were proud that 100 percent of the hammer price of this vehicle will help support two incredible charities.

The sale of the Supra will support the American Heart Association, the nations oldest and largest voluntary organization dedicated to fighting heart disease and stroke, and the Bob Woodruff Foundation, which provides help for post 9/11 impacted veterans and their families.

The 2020 Supra reveal during the North American International Auto Show in Detroit will be livestreamed for global audiences on Toyota USAs Newsroom, as well as social channels including Facebook, YouTube and Twitter.

The 2019 Scottsdale Auction preview docket is now available online at .

Here is the TV schedule:

    • Tuesday, January 15, 2019
    • 4:00 PM 9:00 PM MST
    • Wednesday, January 16, 2019
    • 4:00 PM 9:00 PM MST
    • Thursday, January 17, 2019
    • 4:00 PM 9:00 PM MST
    • Friday, January 18, 2019
    • 2:00 PM 10:00 PM MST
  • BARRETT-JACKSON LIVE on Discovery Channel
    • Saturday, January 19, 2019
    • 1:00 PM 6:00 PM MST
    • 6:00 PM 10:00 PM MST
    • Sunday, January 20, 2019
    • 12:00 PM 5:00 PM MST

All times are MST and are subject to change

Photo Credit: Barrett-Jackson
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