Volvo is once again taking aim at speeding, as it works to combat traffic deaths in its vehicles.
Just a few weeks after Volvo announced
it would start limiting its top speed to 112 mph starting with 2021 model-year vehicles, Volvo is revealing another tool to keep speeding at bay. Volvo dubbs it the Care Key. It will allow Volvo owners to set a certain speed limit for their family members or friends. It will come standard on all Volvo cars from model year 2021.
Both recent are efforts by the automaker to address the dangers of speeding. Its goal is to eliminate all traffic deaths or serious injuries in its vehicles under its Volvo Visions 2020 plan.
Hakan Samuelsson, Volvo Cars' chief executive, says Volvo wants to start a conversation about whether carmakers have the right or maybe even the obligation to install technology in cars that changes their owners' behavior.
"We believe that a car maker has a responsibility to help improve traffic safety," said Mr. Samuelsson. "Our recently announced speed limit fits that thinking and the Care Key is another example. Many want to be able to share their car with friends and family, but are unsure about how to make sure they are safe on the road. The Care Key provides one good solution and extra peace of mind."
Volvo also says these measure to limit speed could help owners save money as well by lowering their insurance. It doesnt have any specific details but says it is inviting insurance companies in several markets about the safety features.
"If we can encourage and support better behavior with technology that helps drivers to stay out of trouble, that should logically also have a positive impact on insurance premiums," said Mr. Samuelsson.
Volvo says it expects to announce the first of several agreements with national insurance firms soon.