Moms-to-Be Favor SUVs, Safety Over Style


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New moms and moms-to-be favor midsize SUVs in a new study from .

The New and Expecting Moms survey asked thousands of drivers across the country about their preferences on vehicles for new moms.

Study Results

The majority of those polled (32%) say mid-sized SUVs are the best vehicle type for expecting moms, followed by compact cars at 28%. However, most believe that performance and safety rating (34.8%), followed by style and design (31.6%), are more important than space and storage (19.6%) and 3-row seating options (14%). It can be concluded that expecting moms today opt for safety, style, and design of a new vehicle over the practicality of accessibility and space.

Respondents also said safety rating (65.4%) is more important to them than budget or price (34.6%).

When asked which model would make the best vehicle for new or expecting moms, most said Chevy Tahoe (26.9%), followed by Ford Explorer (20.8%), Volkswagen Tiguan (20.4%), Lexus RX (17.7%), and Toyota Sienna (14.2%).

Other Key Findings:


  • Over 65% of those polled said that a new mom should spend between $30,000-$45,000 on a new car, while just 16% said they would spend $46,000 or more, and 19% said they would spend less than $30,000.
  • Out of the 65% of women and the 35% of men respondents who were polled, over 58% said that they believe its better for a new mom to lease a car over the 42% who said that they should buy. Many realize their automotive needs will change in the coming years and enjoy the flexibility of leasing.
  • Most drivers also voted that expecting moms should get vehicles with cloth and leather combination seat options (57.7%), followed by leather- (23.1%) and cloth-only (19.2%).
  • The most appealing colors for expecting mothers were Silver (33.1%) followed by white (26.7%) black (18.6%) dark gray (12.3%) and brown (9.3%).


  • Photo Credit: GM
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